The World Of Pamela Anderson

Pamela Anderson Calling On Everyone to Get Naked

December, 052006

Pamela Anderson is putting the squeeze on juicemaker POM over the company's refusal to halt cruel and unnecessary animal tests. To launch PETA's "POM Horrible" campaign, the Baywatch babe posted a graphic video depicting cruelty to animals in laboratories on her hugely popular Web site and has asked her fans to join her and PETA in boycotting POM until the company gives its written assurance that it has permanently stopped testing on animals.

None of POM's experiments on animals is required by law. Even so, POM has paid experimenters to kill untold numbers of animals in tests. In one experiment, pregnant mice were fed POM juice, and their week-old babies were locked in a chamber with almost no oxygen for 45 minutes, causing severe brain damage; the babies were then killed so that experimenters could dissect their brains. In another experiment, rabbits were fed POM and had their arteries severed to study erectile dysfunction.

Other pomegranate juicemakers—including Naked, Old Orchard, and Frutzzo—do not fund any experiments on animals. Says Pamela: "Considering the cruel experiments on animals that POM is funding, I'm calling on everyone to get Naked instead."

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